Thank you Kate Rockwood for today’s headline and a smart article in Fast Company about the business benefits of recognizing that…drum roll please…..wait for it….. MEN AND WOMEN ARE DIFFERENT.
Duh. I know, it’s a no-brainer. But it’s also been a fairly taboo subject until recently.
If you’ve spent any time clawing your way up a corporate ladder over the past 20 years, you’ve probably put some effort into downplaying any of the myriad ways you’re different from men. The national and corporate dialogue has been there to help you do it. Somewhere in the talk about equality we all started assuming we had to be the same. We fell into that typically American trap of thinking any differences automatically constituted a value judgement. 
After all, if there’s a difference between object A and object B, it must mean one of them is superior right?
Nope. Sometimes it just means they’re different. Although if you’re a brand who reacts to this information intelligently, it can certainly pay off.
Just ask companies like Pure Digital. They know that recognizing our differences can lead to sales superiority.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.