I was delivering a keynote in Dubai a couple of years ago and one of the other presenters at the marketing conference used this video in her presentation. I thought it was a brilliant, succinct and funny summary of most marketer’s myopia when it comes to connecting with women. Once you’ve had a good laugh, go back and consider some of the points it makes. My particular favorite is the roll of humor. Women would actually welcome much more humor in advertising and marketing. It’s just that the little boy gags ad agencies produce rarely reach, much less tickle, our funny bone.
What brand do you need to break up with today? They just wanted to get into your purse.
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