I’m a sucker for a well-done viral video. Especially the customizable ones. You may remember the post about Mom’sRising.org’s truly wonderful Mother’s Day video which remains one of my favorites. I also thought J.C. Penny’s first Doghouse video was pretty funny and worth spreading.
They’ve gotten a bit more savvy this year by allowing you to submit your own man to a review board for his supposed sins.
This is very funny and well-produced. It walks the line of making fun of men without being too vicious (which would be a big mistake) and without making women look like shrews. Which would, of course, be another mistake.
I had to make up stuff about my husband (yes, he’s wonderful) in order to get the customized video sent his way. We’ll see how it goes. Until then, you might also want to watch yet another really well-done customizable vid. Hans Rosenhoff sent it my way after seeing my presentation in Stockholm which featured the Mom’s Rising film. This film is in Swedish, but watch it anyway as the production values are great. According to Hans, it’s from the state-owned television company SvT in Sweden. They have a license fee system and in this film they make heroes of the viewers who regularly pay this fee. (Many people don’t.) NPR could use an idea like this.
Would a smart viral film work for your brand?