She’s the Chief Medical Officer of the household and Doctor Mom. And she’s finding new ways to keep herself and her family healthy even as the economy continues to run a fever. We surveyed 3000 women to find out how they were coping, and we also headed out with our cameras and microphones to talk to women on their lunch breaks and in carpool lines and classrooms.One of the most telling answers comes from the young mom who says she still takes her kids to the doctor the moment they need it, but delays care for herself and her husband.
The big message for any brand in this field is to tread with respect and a firm commitment to delivering real solutions. This consumer is extra wary right now and the best way to keep your brand healthy is to have a sincere interest in helping her do the same.