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	<title>Kicking Niche</title>
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	<description>Smarter Marketing to Women and Other Humans</description>
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		<title>Kicking Niche</title>
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		<title>Humor is a girl&#8217;s best friend</title>
		<link>http://kickskirt.wordpress.com/2010/06/09/humor-is-a-girls-best-friend/</link>
		<comments>http://kickskirt.wordpress.com/2010/06/09/humor-is-a-girls-best-friend/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 22:16:25 +0000</pubDate>
		<dc:creator>marydeandean</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Marketing Automotive to women]]></category>
		<category><![CDATA[smart marketing to women]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[AdverGirl]]></category>
		<category><![CDATA[Toyata]]></category>

		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=417</guid>
		<description><![CDATA[I was reading one of my favorite new bloggers today (check her out, ya&#8217;ll: AdverGirl ) and she referenced a really great video by Toyota. Go figure. Now, AdverGirl was using this video to support what she sees as a &#8230; <a href="http://kickskirt.wordpress.com/2010/06/09/humor-is-a-girls-best-friend/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kickskirt.wordpress.com&#038;blog=2358911&#038;post=417&#038;subd=kickskirt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kickskirt.wordpress.com/2010/06/09/humor-is-a-girls-best-friend/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
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			<media:title type="html">marydeandean</media:title>
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		<title>Beating the competition</title>
		<link>http://kickskirt.wordpress.com/2010/06/09/beating-the-competition/</link>
		<comments>http://kickskirt.wordpress.com/2010/06/09/beating-the-competition/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 21:18:35 +0000</pubDate>
		<dc:creator>marydeandean</dc:creator>
				<category><![CDATA[smart marketing to women]]></category>

		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=407</guid>
		<description><![CDATA[If we all worked on our business the way this guy works his set, we&#8217;d have happier customers and healthier bottom lines. I&#8217;m just saying. J5TZXJDHXMYQ Filed under: smart marketing to women<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kickskirt.wordpress.com&#038;blog=2358911&#038;post=407&#038;subd=kickskirt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>If you really loved me: Why women may not be buying what you’re selling</title>
		<link>http://kickskirt.wordpress.com/2010/05/05/if-you-really-loved-me-why-women-may-not-be-buying-what-you%e2%80%99re-selling/</link>
		<comments>http://kickskirt.wordpress.com/2010/05/05/if-you-really-loved-me-why-women-may-not-be-buying-what-you%e2%80%99re-selling/#comments</comments>
		<pubDate>Wed, 05 May 2010 17:33:06 +0000</pubDate>
		<dc:creator>marydeandean</dc:creator>
				<category><![CDATA[smart marketing to women]]></category>

		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=401</guid>
		<description><![CDATA[In my last post I talked about a local automotive shop that had created a workshop on car care just for women.  Recognizing that women control purchase decisions even in typically male areas like cars, business travel and finances is &#8230; <a href="http://kickskirt.wordpress.com/2010/05/05/if-you-really-loved-me-why-women-may-not-be-buying-what-you%e2%80%99re-selling/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kickskirt.wordpress.com&#038;blog=2358911&#038;post=401&#038;subd=kickskirt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kickskirt.wordpress.com/2010/05/05/if-you-really-loved-me-why-women-may-not-be-buying-what-you%e2%80%99re-selling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marydeandean</media:title>
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		<title>Tires and roses: an automotive guy reaches out to his female customers</title>
		<link>http://kickskirt.wordpress.com/2010/04/28/tires-and-roses-an-automotive-guy-reaches-out-to-his-female-customers/</link>
		<comments>http://kickskirt.wordpress.com/2010/04/28/tires-and-roses-an-automotive-guy-reaches-out-to-his-female-customers/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 15:38:13 +0000</pubDate>
		<dc:creator>marydeandean</dc:creator>
				<category><![CDATA[Marketing Automotive to women]]></category>
		<category><![CDATA[smart marketing to women]]></category>
		<category><![CDATA[women are not a niche]]></category>
		<category><![CDATA[Lamb's Tire and Auto]]></category>
		<category><![CDATA[Tiff's Treats]]></category>

		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=398</guid>
		<description><![CDATA[Women don’t just make 85% of consumer purchase decisions on stuff like lipstick and toilet bowl cleaner. They’re in the drivers seat (sorry couldn’t resist) on car purchases and car care, too. The big players in the industry are slowly &#8230; <a href="http://kickskirt.wordpress.com/2010/04/28/tires-and-roses-an-automotive-guy-reaches-out-to-his-female-customers/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kickskirt.wordpress.com&#038;blog=2358911&#038;post=398&#038;subd=kickskirt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kickskirt.wordpress.com/2010/04/28/tires-and-roses-an-automotive-guy-reaches-out-to-his-female-customers/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">marydeandean</media:title>
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		<title>When marketing to women, actions speak louder than words.</title>
		<link>http://kickskirt.wordpress.com/2010/04/20/when-marketing-to-women-actions-speak-louder-than-words/</link>
		<comments>http://kickskirt.wordpress.com/2010/04/20/when-marketing-to-women-actions-speak-louder-than-words/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 19:09:44 +0000</pubDate>
		<dc:creator>marydeandean</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[smart marketing to women]]></category>
		<category><![CDATA[American Express Open Forum]]></category>
		<category><![CDATA[Apple Apps]]></category>
		<category><![CDATA[iFood Assistant]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[Linsey Knerl]]></category>

		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=394</guid>
		<description><![CDATA[I recently wrote a tip for American Express&#8217;s Open Forum, an online hub for business owners and thought it would be worth sharing here as well. I also encourage you to visit the complete post submitted by Linsey Knerl titled: &#8230; <a href="http://kickskirt.wordpress.com/2010/04/20/when-marketing-to-women-actions-speak-louder-than-words/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kickskirt.wordpress.com&#038;blog=2358911&#038;post=394&#038;subd=kickskirt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kickskirt.wordpress.com/2010/04/20/when-marketing-to-women-actions-speak-louder-than-words/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marydeandean</media:title>
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		<item>
		<title>If you don&#8217;t have anything nice to say, post a review instead.</title>
		<link>http://kickskirt.wordpress.com/2010/03/21/if-you-dont-have-anything-nice-to-say-post-a-review-instead/</link>
		<comments>http://kickskirt.wordpress.com/2010/03/21/if-you-dont-have-anything-nice-to-say-post-a-review-instead/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 00:21:09 +0000</pubDate>
		<dc:creator>marydeandean</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Gender 2.0]]></category>
		<category><![CDATA[One great lesson]]></category>
		<category><![CDATA[smart marketing to women]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BazaarVoice]]></category>

		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=378</guid>
		<description><![CDATA[Marketing to women can be a little tricky when it comes to getting feedback on your product or service. My last post included video interviews with women about bad haircuts and brand loyalty. The quick message for those who are &#8230; <a href="http://kickskirt.wordpress.com/2010/03/21/if-you-dont-have-anything-nice-to-say-post-a-review-instead/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kickskirt.wordpress.com&#038;blog=2358911&#038;post=378&#038;subd=kickskirt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kickskirt.wordpress.com/2010/03/21/if-you-dont-have-anything-nice-to-say-post-a-review-instead/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">marydeandean</media:title>
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		<item>
		<title>Is your brand having a bad hair day?</title>
		<link>http://kickskirt.wordpress.com/2010/01/19/is-your-brand-having-a-bad-hair-day/</link>
		<comments>http://kickskirt.wordpress.com/2010/01/19/is-your-brand-having-a-bad-hair-day/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:48:31 +0000</pubDate>
		<dc:creator>marydeandean</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=364</guid>
		<description><![CDATA[Your brand could be headed for the mother of all bad hair days and you might not even know it. Let me explain. (Or you can jump straight to our video interviews if you’re pressed for time.) I recently spoke &#8230; <a href="http://kickskirt.wordpress.com/2010/01/19/is-your-brand-having-a-bad-hair-day/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kickskirt.wordpress.com&#038;blog=2358911&#038;post=364&#038;subd=kickskirt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kickskirt.wordpress.com/2010/01/19/is-your-brand-having-a-bad-hair-day/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/421a227875b16241a0f65cfc476368dc?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">marydeandean</media:title>
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		<item>
		<title>Video interviews with women about health and the economy.</title>
		<link>http://kickskirt.wordpress.com/2010/01/14/video-interviews-with-women-about-health-and-the-economy/</link>
		<comments>http://kickskirt.wordpress.com/2010/01/14/video-interviews-with-women-about-health-and-the-economy/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 16:16:04 +0000</pubDate>
		<dc:creator>marydeandean</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=359</guid>
		<description><![CDATA[She&#8217;s the Chief Medical Officer of the household and Doctor Mom. And she&#8217;s finding new ways to keep herself and her family healthy even as the economy continues to run a fever. We surveyed 3000 women to find out how &#8230; <a href="http://kickskirt.wordpress.com/2010/01/14/video-interviews-with-women-about-health-and-the-economy/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kickskirt.wordpress.com&#038;blog=2358911&#038;post=359&#038;subd=kickskirt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kickskirt.wordpress.com/2010/01/14/video-interviews-with-women-about-health-and-the-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marydeandean</media:title>
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		<title>Throw J.C. Penny a bone. They did it again.</title>
		<link>http://kickskirt.wordpress.com/2009/12/07/throw-j-c-penny-a-bone-they-did-it-again/</link>
		<comments>http://kickskirt.wordpress.com/2009/12/07/throw-j-c-penny-a-bone-they-did-it-again/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 22:23:44 +0000</pubDate>
		<dc:creator>marydeandean</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[JC Penny]]></category>

		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=344</guid>
		<description><![CDATA[I&#8217;m a sucker for a well-done viral video. Especially the customizable ones. You may remember the post about Mom&#8217;sRising.org&#8217;s truly wonderful Mother&#8217;s Day video which remains one of my favorites. I also thought J.C. Penny&#8217;s first Doghouse video was pretty &#8230; <a href="http://kickskirt.wordpress.com/2009/12/07/throw-j-c-penny-a-bone-they-did-it-again/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kickskirt.wordpress.com&#038;blog=2358911&#038;post=344&#038;subd=kickskirt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kickskirt.wordpress.com/2009/12/07/throw-j-c-penny-a-bone-they-did-it-again/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">marydeandean</media:title>
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		<title>Marketing Health to Women: when good messages go bad</title>
		<link>http://kickskirt.wordpress.com/2009/11/09/marketing-health-to-women-when-good-messages-go-bad/</link>
		<comments>http://kickskirt.wordpress.com/2009/11/09/marketing-health-to-women-when-good-messages-go-bad/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 19:24:20 +0000</pubDate>
		<dc:creator>marydeandean</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=338</guid>
		<description><![CDATA[I just got back from speaking at a great conference in D.C. on Marketing Health Care to Women .  Hence, the Funny Friday video is a couple of days late. However, I can assure you that, like all the best funny &#8230; <a href="http://kickskirt.wordpress.com/2009/11/09/marketing-health-to-women-when-good-messages-go-bad/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kickskirt.wordpress.com&#038;blog=2358911&#038;post=338&#038;subd=kickskirt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kickskirt.wordpress.com/2009/11/09/marketing-health-to-women-when-good-messages-go-bad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marydeandean</media:title>
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