I’m working on a presentation I’ll be giving in Sweden next month and I’m looking for examples of of well-executed humor in campaigns targeting women. They are rare, but, as I’ve mentioned before, this one makes the cut . It’s a customizable “Mother of the Year Award” viral video from MomsRising.org. The one I got named me, Mary Dean, as the honored recipient.
And that’s not even the funniest part.
Do you know of a commercial, viral video, print ad, or radio spot that does a good job of using humor to connect with you as a woman or a mom? I’d love to hear your thoughts.