Viral Videos

Woman, heal thyself: Second opinions are good for your health.

Lately, like many women my age, I’ve been dealing with my in-laws’ heath issues as well as a few of my own. Navigating an illness is never easy, but if you’re a woman of a certain age, the way you were socialized and taught to converse with physicians could be the biggest obstacle to receiving great care.

Here’s a video I created for company that was trying to encourage women to seek second options before agreeing to surgery. See if it rings true for you, your mom or friends.

Now, getting a second opinion before a surgery sounds like a no-brainer, I know, but for women of my mother-in-laws’ generation (and even my own) a doctor’s advice is often taken as gospel. And to question it, no matter how politely, is tantamount to heresy. Pshaw, y’all.
It turns out that a second opinion can change the diagnosis or the treatment 30% of the time, yet almost half of all Americans don’t get second opinions according to a 2005 Gallup poll.
If you’re ever feeling a bit hesitant about questioning a doctor’s advice, remember that when it comes to your health, you shouldn’t worry about hurting your doctor’s feelings. The first person you have to be good to is YOU. This means taking the time to see another physician in person and taking your test results or any other information with you. And, no, checking around online doesn’t count as a second opinion.
As Chief Wellness Officer of the household, women tend to take care of everyone in the family first and treat their own health issues “when there’s time.” That’s a topic for another post, for now just remember what your pilot always says prior to take off: “Always put the oxygen mask on yourself before assisting others.”

Humor is a girl’s best friend

One of my favorite illustrations of a very under utilized emotion in marketing to women: Humor.

Once you get off the youtube channel and into more mainstream advertising, and particularly when you enter the realm of marketing to women, humor is woefully overlooked in most brand’s tool boxes. Sad really, since women really crave it. (Poll 10 women at random and ask them what they look for in the perfect man. I guarantee you humor will make the top 3.)

Did you know a different part of the the female brain lights up when she laughs? Actually, up to nine different parts activate according to MRI studies cited in THE FEMALE BRAIN. Compare that to only one or two sections that engage when a man has the same emotion. Why should you care about this as a marketer? All those connections increase your chance of being remembered. And since women store memories as emotions, why not be associated with a smile?  We could all use some more of that.

Funny Friday Video: Pulling your hair into a ponytail is not the same thing as taking a shower.

I’m working on a presentation I’ll be giving in Sweden next month and I’m looking for examples of of well-executed humor in campaigns targeting women. They are rare, but, as I’ve mentioned before,  this one makes the cut . It’s a customizable “Mother of the Year Award”  viral video from MomsRising.org. The one I got named me, Mary Dean, as the honored recipient.

And that’s not even the funniest part.

Do you know of a commercial, viral video, print ad, or radio spot that does a good job of using humor to connect with you as a woman or a mom? I’d love to hear your thoughts.

Funny (but true) Friday video: When a brand loves a woman….this won’t happen

I was delivering a keynote in Dubai a couple of years ago and one of the other presenters at the marketing conference used this video in her presentation. I thought it was a brilliant, succinct and funny summary of  most marketer’s myopia when it comes to connecting with women.   Once you’ve had a good laugh, go back and consider some of the points it makes. My particular favorite is the roll of humor. Women would actually welcome much more humor in advertising and marketing. It’s just that the little boy gags ad agencies produce rarely reach, much less tickle, our funny bone.

What brand do you need to break up with today? They just wanted to get into your purse.

Funny Friday Video: Apple is…..superlative

I’ve just started a new feature on this blog. The Funny Friday Video. I’ll try to keep them marketing related, but I reserve the right to go for a cheap laugh every now and then.

Today, we’ll stick to the subject. Sort of.

As most of you know, I am a huge fan of Apple’s advertising and marketing. I think they are one of the only companies who understand the art of marketing to Gender 2.o. Their marketing and products are just as appealing to women as they are to men because Apple keeps it human.

Apple’s success makes this video true. And the truth is at the root of most humor.

Enjoy! And have a super, awesome, beautiful, easy weekend. (That over-the-top salutation will make sense after you watch the video.)

Women rock. And our girls keep us rolling.

Amy Poehler and two of her talented friends are out to change the world. One amazing young girl at a time. If you have not already seen Smart Girl At The Party, here’s my favorite episode so far.

It sure beats the back scratcher I asked for.

You like me! You really like me!

You like me! You really like me!

Hey Moms, have you gotten the great video proclaiming you the, “2009 Mother of the Year,” compliments of CNNBC? If not, send me your name and email and I’ll make sure you get one. You ( and all of us) deserve this funny, upbeat, and perfectly executed bit of Mother’s Day goodness. Here’s the one I got. It’s the brainchild of a group called MomsRising and their mission is to help “moms and the people who love them change the world.”

For those of you who are marketers as well as mothers, there is a great lesson to be learned here. And that lesson is…wait for it…

Mothers really do have a sense of humor!

The Motrin baby-wearing debacle and sour, vocal mommy-bloggers aside, humor is CRAVED by women and Moms. And it’s particularly welcomed when the tongue-in-cheek is so wonderfully mixed with the tender and honest truth. This video strikes a perfect balance. I would love to know who the creative team is that’s behind it. My guess is that there’s either a woman who’s really in touch with her mommy friends or a mom herself as writer. Kudos to all either way.

I want to thank my friend, Barb, for sending this to me. My 10-year-old daughter, Izzy was so impressed (and, let’s face it, baffled) that anyone would proclaim ME mom of the year, that by the time Beyonce hit the screen celebrating my award, all I could do was hand the computer to my husband and grab my stomach.

Is there anything quite like a good belly laugh? Happy Mother’s Day.